Social Media Marketers: 3 key actions to take to improve your revenue with digital advertising

Like it or not, organic traffic take time and effort before reaching the business goal. The solution for reach the target audience fast is to integrate Digital Advertising Strategy in your marketing plan. As a social media marketer optimizing your ads campaign can help your brand be successful. 

Christina Newberry and Stacey McLachlan explain in Social Media Advertising 101: How to Get the Most Out of Your Ad Budget, published on Hootsuite, how to use various types of social media ads across the major social networkings: Facebook, YouTube, Instagram, Twitter, LinkdIn, Pinterest, Snapchat and TikTok. They recommended that before choosing the right social channel for your business, look at first the goal you're trying to reach and your audience's preferences. Teenagers are more likely to use Snapchat and TikTok, women used more Pinterest. For beginners in Digital Advertising, start with Facebook the largest social media with more than 2.45 billion users.

Consumers are becoming boring by ads. Most of people are using ad blocker to avoid invasive ads. The solution for that issue is Native Advertising. What's Native Advertising? According to Neil Patel "Native Advertising is a form of advertising that is so tightly interwoven within the site it’s being promoted on that customers can’t tell that it’s advertising" from his published article " Are native advertising ads worth the hype? Here's why and why not ". According to one rapport 18% native ads showed 18% increase in purchase intent and 9% lift for brand affinity. Because native ads tend to focus on customer experience they're a better workaround. 

Bases on these 2 articles and my experience, i have found 3 key actions to take for any successful online advertising 

-Business Goal: what are you trying to reach? A SMART business goal will help you to choose the right social channel to run your ad on. 

-Target Audience: who are you trying to reach? Understand your audience and where they're in the customer's journey will help you to tailor the right content to them 

-Measure results: was my campaign successful? It's critical to know what worked or what didn't in your ad campaign to optimize the next campaign. 

For the next time you plan to run an ad campaign, keep in mind these 3 tips. 

About the author: 

Lamah is a digital marketer, writer, certified University of California Davis, University of California Colorado, University of Northwestern, Facebook, Google Analytics, Google Ads (Search, Display, Video, Measurement) Hubspot, Semrush,… His passion is to learn new technologies and tools related to the digital world. 

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