Like it or not, organic traffic take time and effort before reaching the business goal. The solution for reach the target audience fast is to integrate Digital Advertising Strategy in your marketing plan. As a social media marketer optimizing your ads campaign can help your brand be successful. Christina Newberry and Stacey McLachlan explain in Social Media Advertising 101: How to Get the Most Out of Your Ad Budget , published on Hootsuite , how to use various types of social media ads across the major social networkings: Facebook, YouTube, Instagram, Twitter, LinkdIn, Pinterest, Snapchat and TikTok. They recommended that before choosing the right social channel for your business, look at first the goal you're trying to reach and your audience's preferences. Teenagers are more likely to use Snapchat and TikTok, women used more Pinterest. For beginners in Digital Advertising, start with Facebook the largest social media with more than 2.45 billion users. Consumers are becomi...
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